How to Build a Website That Drives Traffic
In today’s technology-driven world, anybody with a computer and a few minutes to spare can put a website together. However, it takes real thought to develop a website that attracts and encourages traffic. So what are you supposed to do? How do you get visitors to care about your brand? The information below will help you out.
Focus On Creating Original, Valuable Content
Think about how you want to impact the people who come to your site. Do you want them to leave with a different perspective? Do you want them to consider you an expert in a particular subject? If so, stop obsessing about your search engine ranking. While your ranking is important, you should put people first. No matter how much content you have, it holds no weight if it’s nothing but SEO filler. Nobody will come back to your site after the first few clicks. In addition, you should never copy and paste content from another website. Come up with your own text.
Give the Website an Attractive Layout
It’s not enough to have written content that connects with readers. If you want to be successful with your website traffic, you have to have a great layout. Choose a color scheme that compliments your brand and sends the right message to your target audience. For example, if your target audience is the elderly, you don’t want to use anything too bright or childish. You want to make it easy for them to navigate through the site without outside assistance. Keep it simple – now is not the time to get too fancy. Ask people you trust to look at the website and provide feedback. This will help you catch mistakes before they go public.
There are thousands of websites available for any subject you could imagine. If you want to stand out from the crowd and get a steady flow of traffic, the information above may help. Remember – patience is the key. You can’t and shouldn’t rush through the creation process, even if you have a busy schedule. Take your time and craft the best product you can.
Still don’t know which option carries the most benefits for your business? Contact LRT for advice. We can give you more information and guide you through the decision process.
LRT is a marketing and graphic solutions company specializing in social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your social media or web development, we can do it all. Talk to the experts today!