Blogs vs. Newsletters and Email Blasts
It’s always important to communicate with your customers. It establishes trust and allows you to keep them updated on products and services. But what is the best way to do so? Is one option better than another? You don’t have to drive yourself crazy trying to find the answer. The information below may help you in your quest to increase the success of your business.
Blogs
The Good
- Blogs drive relevant traffic to your site.
- You can utilize SEO. SEO, also known as search engine optimization, makes it easier for people to find your site when they use a search engine such as Google. The more blog entries you write using SEO, the higher the chances that people will discover you.
The Bad
- Blogging requires dedication and discipline. If you have a busy schedule, your blog may suffer from neglect. If you go months without posting or responding to comments, you look bad in the eyes of your customers.
- There is no guarantee that your blog will thrive among the thousands of others. All your hard work could be for nothing.
Newsletters and Email Blasts
The Good
- Newsletters and email blasts are a great option if you want to send out a note to let people know about a sale or give a monthly report regarding the state of your business.
- They are simple to create – all you need is a template and a few minutes of your time.
- Customers can join your mailing list simply by clicking a button.
The Bad
- Some people think of newsletters and email blasts as spam. If you send too many, anyone who signed up for your mailing list may soon become overwhelmed from the sheer number of them. They could start deleting messages without reading them first.
- Newsletters and email blasts don’t leave much room for intimacy and personality. You can’t connect with people the same way you can with a blog.
Still don’t know which option carries the most benefits for your business? Contact someone you trust for advice. They can give you more information and guide you through the decision process.
LRT is a marketing and graphic solutions company specializing in social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more then happy to meet with you about your social media or web development, we can do it all. Talk to the experts today!