Why you should consider hiring a professional web designer for your next website!
There’s nothing we like more at LRT than helping other business grow, whether it’s digital media, online or more traditional marketing we’re here to help your business grow. We’re in the business of graphic design and web development just like you’re in the business of _________ (fill in the blank).
We’re always surprised by how many people attempt to design their own website. Usually they come crawling back in dapper need of our assistance so we thought we’d help you out before you got to that stage. You’re not a graphic designer, you’re not a web developer and you’re not a web designer so it’s time for you to sit back and let us do the work for you. Still not convinced? Here are a few of our reasons as to why you should consider having a professional design your website.
Professional. Sure, you might know a little bit about coding and a little bit about design but do you really want your design to be the first thing that potential clients, customers and associates see? Probably not. It’s important to remember that your website, much like your business card, is going to be the first thing people look at and the first thing they remember when thinking about your business. Investing in a professional who can help create a professional look will ensure that you’re presenting the image you want to present to those that are looking at your website.
Branding. It’s important to consider branding when it comes to your website. Taking the time to consider logo, color schemes and other marketing materials will go a long way when building your website. Most web designers have years upon years of experience when it comes to branding and can offer insight, advice and talent far beyond your ability when it comes to branding. We can’t all be great at everything so let the web designers help you with your branding, you won’t regret it.
Customization and Functionality. We all know there are templates out there. Woohoo. Yay. Go templates. We’re happy that you have a template so you can build your own website, there’s nothing like that feeling of accomplishing something you thought was impossible. Downside? The realization that everyone else can also buy that exact same template. If you’re in a specific industry, your chances of a competitor having the same site almost doubles. When you invest in a professional web designer you’re investing in unique customized solutions and functionality that will far exceed your own ability for web design.
SEO. Everything from the infrastructure of your URL to the speed to the design of your site influence and affect search engine optimization. Do you know the right tools to ensure that your website is found by search engines? If you don’t, you can seriously hurt your business’s chances of being seen online. If your business can’t be seen online, what’s the point of your website? It’s worth the investment of having someone with knowledge and experience to help with the infrastructure of your website to make sure that it doesn’t hurt your SEO.
Responsive. A responsive website is a necessity these days. With searches expanding from desktop to mobile, smart phones and tablets – the need for responsive websites is at an all time high. In fact, not having a responsive website can actually hurt your SEO. If you can’t design a responsive website, that’s reason enough alone to invest in a professional.
Browser compatibility. Websites work differently on different browsers – from chrome to firefox – from desktop to mobile – it’s important to keep in mind that you want your website to work seamlessly across all platforms. Do you really have the ability, knowledge, experience and time to check out browser compatibility? If you answer no to any of these, consider a professional or you might do your website more harm than good.
Expand your target audience. We know that you’re the expert in your industry and know who your current clients are but do you know the right strategy through design that is aesthetically appeasing to potential and new customers? Probably not. Kudos if you do but keep in mind that most graphic designers have been in the design business for years and probably have a better knack it than you. Let the professionals help your business grow with the right strategy, design and implementation.
Stay ahead of the competitor. You might save a couple of bucks designing your own website but will you stay ahead of the competition with your website? Again, probably not. While your website might be manageable and workable it will by no means stand out the way it should in the professional arena. Investing in a website that looks like it is designed by a professional will get you the clients and business you’re looking for.
First Impressions matter. We said it before and we’ll say it again. First impressions matter. Think about your website as the first point of contact for many of your customers. It’s a new generation, one that does research prior to going into a business! You need a website that is going to drive people into your business to get their business, if you have something that’s going to drive them away, chances are, they won’t even bother trying.
We’re the experts. You know how customers trust you to do whatever it is you do, well our customers trust us to do what we do – develop and design websites. It’s the job of a professional web development company to know what they’re doing so that in and of itself can help save you time, money and your own sanity. Focus on what you know best – your business. Let a professional help you with your website.
Aren’t you busy? If the other reasons on this list aren’t enough for you, this last one is. Aren’t you busy enough as it is running your own business? There’s not enough time in the day for you to get a responsive, seo friendly website that is exceeds the competition of your competitors. You know we are right. Sure, it might hurt to spend a few bucks (or more than a few) to get your website to proper standards, but it’s worth it. Really, it is.
LRT is a marketing and graphic solutions company specializing in web design and development, SEO, blogging and content creation, social media management, and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to work with you on your next website development project from responsive to mobile, we can do it all. Talk to the experts today
Call us at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and successful website that is sure to drive traffic straight to your front door.