21 October 2014

Two Ways Your Vehicle Wrap Is Hurting Your Business

You think that vehicle wraps are one of the best ways to advertise your business. Well you’re right! We couldn’t agree more in fact. But can bad wraps actually do you more harm than good? They can if you aren’t careful. If you don’t know what you’re doing, the wrap you put on your company (or personal) car may bring you results you don’t want. How does this happen? What can you do to prevent such a negative scenario for you, your employees, and your bottom line?

 

You create a vehicle wrap, but end up hating it because you rush the graphics

Some people are in a big hurry to create a wrap for their vehicle. Instead of taking the time to work with a professional graphic designer who can align their brand and marketing with their vehicle graphics, they often rush the job. They put little or no thought into what the consequences may be due to the desire to make money as soon as possible. Don’t let this happen to you. A rushed graphic job means your wrap will not look the way you want it.  You may end up hating it, and this may keep you from driving the car around the community. Put real thought into what you want before you put anything out in the public eye. Think of your next vehicle wrap as an extension of your marketing strategy.

It doesn’t tell anyone about your business aka graphics that don’t align with your marketing

You have vehicle graphics but the problem is they don’t say anything about your business. That’s the problem that rushing vehicle graphics have. It’s always best to work with a professional to ensure that you have graphics that really hit your target goals and conversions. Having a cool graphic of a spider when your business is about batteries, well, that’s not really going to get the messaging across you want now is it?

Vehicle wraps come with many benefits. They allow you to advertise your business without spending a lot of money. They give you the freedom to take your marketing on the road. They even allow you to create graphics that compliment your brand. However, you have to use your vehicle wrap in a smart way if you want it to work. The wrap may do you no favors if you go about using it the wrong way. The information above may help you get the results you want without getting stuck. It’s always best to work with a professional graphic designer and vinyl wrapping company to get the branding done right! You’re in luck – LRT can help you out.

LRT Graphics is your one-stop-shop for all your marketing and graphic design needs. Specializing in anything and everything from fleet graphics, vehicle graphics, seo, web development, signs, banners,  boat graphics, business cards, promotional products, custom apparel and more!

At LRT we are here to help you grow your business, in whatever avenue is right for you. If you’re located near our main headquarters in Chico, CA please feel free to stop by for a free #estimate or consultation. For the surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and beyond, please call or email us today for a quote!

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