How to Build a Website That Drives Traffic
In today’s technology-driven world, anybody with a computer and a few minutes to spare can put a website together. However, it takes real thought to develop a website that attracts and encourages traffic. So what are you supposed to do? How do you get visitors to care about your brand? The information below will help you […]
Blogs vs. Newsletters and Email Blasts
It’s always important to communicate with your customers. It establishes trust and allows you to keep them updated on products and services. But what is the best way to do so? Is one option better than another? You don’t have to drive yourself crazy trying to find the answer. The information below may help you […]
Three Social Media Changes That Have Happened In 2015
The world of social media is always changing, and keeping up with these changes can be overwhelming for business owners and private individuals alike. Though 2015 is still finding its legs, there are already a few developments to note. LinkedIn Removed Top Contributors from Groups to Change How the Game Is Played If you visited […]
How Traditional Print Marketing Can Work In Conjunction with Social Media to Build a Brand
Some business owners feel that print marketing and social media are two different things that can never come together – this isn’t true. You’re doing your brand a disservice by holding to this idea. With a little bit of work and planning, you can forge a connection and bring your business into a new era. […]
How to Create a Culture of Blogging
You already know that blogging is a great way to spread the word about your business and strengthen ties with your customers. Now you want your employees to catch the bug. You want them to care about blogging as much as you do. But how do you create a culture of blogging in your office? […]
5 Ways to Use Visual Content on Facebook
Facebook is a website businesses and individuals use when they want to socialize and make connections. But it’s not just about written content. Visual content holds just as much sway in the eyes of visitors. How can you use visual content to get people interested in your business? How can you spark engagement and encourage […]
Branding Basics for New Business Owners
You’re a new business owner who wants to chart a path to success. Branding is an important tool that helps you find a place for your business in the minds of consumers. But what are you supposed to do? It’s easy to feel confused or overwhelmed as you go through the motions, but LRT will give […]
How to Create the Perfect Facebook Contest in Five Easy Steps
A Facebook contest is a great way to stir up interest in your brand and benefit your customers at the same time. What does it take to have a successful one? What do you need to do to get everything running smoothly? Step #1: Verify That a Contest Benefits Your Business Before you dive too […]
Bad Social Media Habits to Eliminate In 2015
Most social media enthusiasts have bad habits, even if many of them don’t realize it. It’s easy to get caught up in the excitement of tweeting or posting images and forget that doing something may not be a good idea. Is your business guilty of any of these unwise social media habits? Writing about Irrelevant […]
Facebook Trends to Watch For In 2015
It’s that time of year when the world finds itself asking the big questions. What can we expect to see in the New Year? What weird fashions will make the rounds on runways? Where will technology take us next? If you own a business, Facebook trends may be what matter most. Nothing is set in […]