14 April 2015

3 Tips for Creating a Professional Profile on LinkedIn

Whether you want to make professional connections or simply let the world know about your business, you need to have a great LinkedIn profile. Your profile says a lot about you. Unlike Facebook, your content can’t err on the side of casual. However, putting one together doesn’t need to be difficult or overwhelming. The information below can help you in your quest to stand out and garner attention.

Choose a Suitable Image

You don’t want to use a random snapshot of your cat on your LinkedIn page. Think of LinkedIn as an online resume, one that thousands of potential clients have access to on a daily basis. What do you want people to think about when they look at your profile image? Use something high-quality and recent. If you don’t have anything available, get out your digital camera and ask someone you trust to start shooting. Make sure that your face is easy to see. A suit and tie isn’t necessary, but a bathing suit won’t do you any favors.

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Provide Detailed Content

Of course, it’s not enough to have a good profile image. You should also think about your written content. Be as detailed as you can without penning a novel. Tell people where you went to school and what you learned. Talk about how much you love to make clients happy and when you decided to pursue a career in your chosen subject. When you’re truly passionate about something, it will show through your words. Once you finish, proofread your content to avoid costly mistakes. Don’t be afraid to look at other profiles to get ideas.

Don’t Lie About Your Qualifications

Never stretch the truth on your profile. If you didn’t work with a certain company in the past, don’t claim that you did. If you don’t know how to code a website, don’t say that you do. You will eventually get caught, and the consequences will be dire. Save yourself the trouble and stick to honesty.

LRT is a marketing and graphic solutions company specializing in social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your social media or web development, we can do it all. Talk to the experts today!

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